Development Process
Pedagogical Objective
The objective of the course « Food Market » is to provide students with the key methodology for market study and market analysis with a strong focus on Cambodian and South-East Asian market. This Food market course aims to give Cambodian students key informations and knowledge on the food market in their country and in the regional context and, to give them a good technical knowledge and proficiency with tools for market analysis. All the modules will give the students the practical knowledge to be able to launch a product and analyse the market in a local context.
Course Content
THE COURSE “FOOD MARKET” WILL BE DIVIDED IN 12 SEQUENCES:
Sequence 1 : Food position and role in the local culture/sociological aspects
Sequence 2 : Overall approach for launching a product/define our aims & constrains
Sequence 3 : Overall approach for launching a product/main steps
Sequence 4 : Demand survey : target, contents, information & indicators
Sequence 5 : Study techniques : qualitative tools / observation (on & off line)
Sequence 6 : Study techniques : qualitative tools / experimentation (on & off line)
Sequence 7 : Study technique: qualitative tools/focus group (on & off line)
Sequence 8 : Study technique: qualitative tools/indept interview (on & off line) & off line)
Sequence 9 : Study techniques: quantitative tools/sample
Sequence 10 : Study techniques : quantitative tools / surveys (on & off line)
Sequence 11 : Benchmark : contents, steps
Sequence 12 : Food Market: Stay on, stand by and keep innovative
