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Course #3 : Food market

Development Process


Pedagogical Objective


The objective of the course « Food Market » is to provide students with the key methodology for market study and market analysis with a strong focus on Cambodian and South-East Asian market. This Food market course aims to give Cambodian students key informations and knowledge on the food market in their country and in the regional context and, to give them a good technical knowledge and proficiency with tools for market analysis. All the modules will give the students the practical knowledge to be able to launch a product and analyse the market in a local context.

Course Content


THE COURSE “FOOD MARKET” WILL BE DIVIDED IN 13 SEQUENCES:

Sequence 1 : Food position and role in the local culture / sociological aspects

Sequence 2 : Overall approach for launching a product / define aims & constraints

Sequence 3 : Overall approach for launching a product / main steps

Sequence 4 : Demand survey : target, contents, information & indicators

Sequence 5 : Study techniques : qualitative tools / observation (on & off line)

Sequence 6 : Study techniques : qualitative tools / experimentation (on & off line)

Sequence 7 : Study techniques : qualitative tools / interview

Sequence 8 : Study techniques : qualitative tools / focus group (on & off line)

Sequence 9 : Study techniques : quantitative tools / samples

Sequence 10 : Study techniques : quantitative tools / surveys (on & off line)

Sequence 11 : Benchmark : contents, steps

Sequence 12 : Benchmark : techniques, analyses

Sequence 13 : FoodMarket : stay on standby and keep innovating

The Courses