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Course #1 : Entrepreneurship in the Agri-Food Sector

Development Process


Pedagogical Objective


This entrepreneurship course aims to develop Cambodian students awareness of the entrepreneurial approach, to develop a good technical knowledge and proficiency with tools such as CANVAS method. The aim is also to develop an entrepreneurial approach that will allow them to be mindful of the needs of the population. All the modules will give the students the practical knowledge to be able to carry out a business plan in a local context.

AT THE END OF THE COURSE, STUDENTS SHOULD HAVE UNDERSTOOD AND WILL BE ABLE TO:

Identify the social, psychological and economic foundations of entrepreneurship

Discover and develop your entrepreneurial potential.

Distinguish economic, social and mixed forms of entrepreneurship

Identify the different phases of creation and development of a project

Become familiar with the constraints of the transition from creativity to project, from action to success.

Acquire theoretical and practical knowledge on the process of drawing up a business plan for an entrepreneurial project.

Evaluate the information and resources needed to develop a project.

Identify the factors likely to affect the start-up and management of a business
project in order to optimise its chances of success.

Course Content


THE COURSE “ENTREPRENEURSHIP IN THE AGRI-FOOD INDUSTRY” WILL BE DIVIDED IN 13 SEQUENCES:

Sequence 1 : Introduction & state of mind

Sequence 2 : Strategy /CANVAS

Sequence 3 : Strategy /MC KINSEY matrix

Sequence 4 : Strategy /PORTER matrix

Sequence 5 : Market /client orientation

Sequences 6 & 7 : Market /mix marketing

Sequence 8 : Market /branding

Sequence 9 : Manager /become the boss

Sequence 10 : Manager /know how to surround yourself

Sequence 11 : Financial /Business Plan’s construction

Sequence 12 : Financial /Income statement

Sequence 13 : Financial /Cash plan

The Courses